Writing a "From the Sellers" Note
First, I kept the writing to one page and used lots of bullet points to make it easy to skim through or read quickly. (The example I originally saw was several pages, with each page having it's own title; for our modest home, I felt this was overkill. I also think buyers are more likely to read something that's short.)
I began with a little welcome, then noted our favorite "special features," including little conversational notes about them, where appropriate. For example, when I mentioned our large backyard, I noted that we'd had room for chickens, a veggie garden, a large play structure, a picnic table...and there was still room for the children to ride their bikes or run around.
I also made note that we have hardwood floors under the carpet - and I included some photos of them from when we tore out the old carpet.
Next, I talked a bit about the neighborhood. I mentioned the neighbors, saying they were quiet, and that there are many families with school aged children nearby. I also brought up the two parks and the public pool that are within easy walking distance.
Finally, my Realtor suggested I include information about our utilities, because she says "everyone asks about them." For our area, ours are low or reasonable, so I went ahead and added that info.
I also considered including photos of the yard at different times of year. This can be really helpful for buyers to see, especially if you're selling in fall and winter - and especially if your landscaping is pretty. I decided against this, since none of my photos showed the yard exactly as it is now. (I've removed some plants so I can take them with me.)
Putting It All Together
To make the photos and flyer more attractive and useful, I put them in plastic sheet protectors and then in a fresh, new binder. When there is a showing, I open the binder and place it on the kitchen table, which is near the front door and difficult to miss.
All in all, the "From the Owners" binder didn't take me long to create, yet it creates a feeling of openness and warmth while also giving potential buyers with some information they might not otherwise receive.
* I wish I could credit the source, but I just don't remember it.